Working with Dave Laden from Hungryman Productions, I shot these spots for Quicken Loans. Each commercial profiled a busy person who was helped by Quicken Loan’s mobile app.
Dave really wanted to spots to be dynamic, but also in a simple way, tell a lot about the characters within each frame. He asked to be able to pull out to reveal each scene, so that we’d start with a portrait of our hero, and then establish their environment which would tell their story visually. I chose to use the Angenieux 24-290mm for the majority of the commercial because of its extended range. For the last shot of each commercial we had to add a dolly move buried into the zoom since we needed even more range in those cases, getting a close up and also a wide establishing shot of their new house, within a couple-second shot.
Here are some behind the scenes stills and the commercials:
- 1st AC – Reed Coppen
- Gaffer – Blue Thompson
- Key Grip – Josh Linkey
- DIT – Mike Kellogg
- CAMERA – Arri Mini
- LENSES – Zeiss Master Primes & Angenieux 24-290mm.
- MOVEMENT – Dolly